Entries in Van Leeuwen (1)

Tuesday
Jul262011

This is what happens when a food truck grows up.

Big cartoon hearts fill my eyes every time I pass the Van Leeuwen Artisan Ice Cream shop that has opened up near me on Bergen Street. I dig a story of a small idea--delicious artisan ice cream served from a truck--that gets a little bigger and a little more popular, resulting in the delicious artisan ice cream now being served in a couple bricks-and-mortar stores and in pints at a few local grocers.

The way Van Leeuwen has grown still feels true to its beginnings and what it stands for--just now, we don't have to race down a truck to grab some tastiness. Unless we want to.